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  • Writer's pictureaakanksha singh

My Takeaways from Hubspot's Social Media Trends Report 2023!


Hello fabulous Readers,


I hope this newsletter finds you well. Today, I'm excited to share my key takeaways from HubSpot's recent report on the top social media trends for 2023. As we all know, social media has become an integral part of our lives, connecting people across generations and offering endless opportunities for brands. So, without further ado, let's dive into the trends shaping our social media strategies this year!


Trend 1: Building Active Online Communities


The first trend that caught my attention is the growing importance of building active online communities. According to HubSpot's report, nine out of ten social media marketers believe online community building is essential for success in 2023. Consumers are increasingly joining and participating in online communities, and social media platforms have witnessed a significant rise in conversations about communities and brands. This presents a golden opportunity for us to engage with our audience on a deeper level and foster a sense of belonging.


Trend 2: Social Commerce Takes the Spotlight


Social media is transforming into the future of e-commerce. Platforms like Instagram, Pinterest, and TikTok are evolving into powerful e-commerce hubs, allowing users to shop directly within the app. This trend has caught the attention of social media marketers, with almost 80% predicting that consumers will prefer buying products directly from social apps rather than traditional websites. If your brand hasn't embraced social commerce yet, it's time to hop on board and tap into its massive potential.


Trend 3: Social Media for Customer Service


With the rise of social shopping, customer service has also found a home on social media. Within the past three months, one in five Gen Z, Millennial, and Gen X social media users have reached out to brands through direct messages (DMs) for customer service. As marketers, providing exceptional online customer support is crucial, as positive experiences can lead to increased brand awareness and advocacy. Conversely, neglecting customer service can harm our reputation and brand perception.


Trend 4: Social Media as the Preferred Search Destination


Social media is slowly but surely becoming the go-to platform for brand discovery. TikTok has surpassed Google as the primary source of information for Gen Z, and most social media marketers believe that consumers will increasingly search for brands on social media rather than through search engines. This shift emphasises the importance of creating authentic, trustworthy content that resonates with our target audience.


Trend 5: Micro-Influencers and Authenticity




Influencer marketing has seen a transformation as well. Instead of solely relying on mega-influencers or celebrities, brands are turning to niche micro-influencers and content creators for more targeted campaigns. Authenticity is the key here, as consumers resonate more with relatable influencers who genuinely connect with their audience. By partnering with micro-influencers, we can effectively reach our target market and build stronger brand-consumer relationships.


These are just a few of the highlights from Hubspot's comprehensive report.

I encourage you to explore the full report to gain deeper insights into these trends and discover additional strategies to enhance your social media presence in 2023. Remember, staying ahead of the curve in social media requires constant adaptation and a keen eye for emerging trends. Let's embrace the opportunities that lie ahead, harness the power of authenticity, and optimise our social content for success this year.


If you'd like to discuss these trends further or have any questions, please reach out. I'm here to help!


Best regards,

Akanksha Singh

Marketing Mavena

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